Pineda Covalin merges Latin American tradition with modern design—the resulting collections of which are a tribute to our rich heritage. Our products are inspired by the cultural diversity of our lands and our people's enduring love of great craftsmanship. In many ways, our products serve as a time capsule for today’s generation. We want to share Latin American culture with the rest of the world and help younger generations of our own heritage embrace their roots.
Our connection to tradition is why we specifically have our products handcrafted by people in Tenango de Doria, San Nicolás and Acaxochitlán communities in the state of Hidalgo. It's also why we reproduced the paintings of Mexican artist Fernando Andriacci on silk (a percentage of the proceeds of these sales, in fact, go to 34,000 Mexican boys and girls). In addition, we have recently released our Jade Collection of scarves and ties that's inspired by the jade stone, which was valued by Pre-Hispanic elites and used in funerary regalia. These, of course, are only a few examples of how our products connect to Latin American tradition; the rest of our products have a story behind them as well. Take, for instance, our Papalotl Butterfly long scarf, which was inspired by the Aztec word “papalotl” (this translates to “butterfly” and butterflies were symbolically used in Aztec rituals.) Another great example is our Pre-Hispanic Seals long scarf, which has codices on it. In ancient history, gods are immortalized in these codices.
To learn more about the stories behind our products, take a look at our online fashion boutique and click on a product’s description.